Rare Book Monthly

Articles - May - 2019 Issue

“A Bigger Job Than We Realized:” Revisiting the Published Page in Cleburne, Texas

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The Published Page.

In 2017, when last we wrote about The Published Page Bookshop, owners Jim Hart, and his wife Connye had just purchased a large antique building in Cleburne, Texas on the outskirts of Ft. Worth. After many years of selling books online they were determined to make a go of it as a traditional bricks and mortar bookstore.

 

At age 74 the Harts weren’t exactly youngsters, nor were they beginners as booksellers. They began online in 1997; then moved into an antique mall, next to a regional shopping center in Arlington,Texas. In 2005, when that wasn’t viable anymore, they dropped the store and sold exclusively on the internet for the next 12 years. The last five years they had a 3,000 sq. ft. warehouse. “When the lease was up in 2017, the landlord wanted a lot more money, so we thought it over and it was buy a building or forget it.”


So they took a big gamble and acquired Cleburne’s second oldest commercial space in a two story building with a total of 10,000 sq. ft. of interior space (5,000 on each floor) and features like 15 foot ceilings and art deco fixtures. While taking a brand new mortgage in your 70s is not for the faint of heart, they had high hopes that their bookstore would prosper and help to revitalize the town square of an aging small Texas town.

 

“Our family and friends helped with the move,” said Jim, “we had 30 to 40 people helping with taking stock out of storage, and starting to renovate, getting the shelves up….. It turned out to be a big job….It took four months to get to the point where city would let us open it.”

 

But the couple was filled with optimism: “I made a decision to take everything off line until we got oriented, that meant four months without income, and lots of repairs - some of them were hidden or unexpected. We finally got open Nov. 20, 2017, but we still didn’t have most books on the shelves.”

 

He thanked Jim Arner (a Wyoming retired bookseller) who came to Texas to help them take things out of boxes, catalog, and assist with the many other tasks necessary to get the ball rolling. They went from 2,000 books to 23,000 on shelves by the beginning of April 2018. Since then,” he said, “it’s just about double, we’re up to about 40,000 books.”

 

“That four months with no income was hard,” he recalled, “but even when online business gradually ramped up, it took a long time to recover. In the meantime, Amazon became even even more dominant.” Though the Harts have books listed on Amazon, Alibris, Abe, Biblio, Chrisland and their own site, their internet grosses still were thin.

 

“I don’t like dealing with Amazon,” Jim said, echoing the sentiments of so many in the trade, “I like the B&M alternative; as things go forward I’d like 90% (of our business to be) walk in or people who contact me directly”.

 

As for their new role as an economic engine for Cleburne (population 30,000) it’s been an eye-opener.

 

“The old town square was almost abandoned. There were lots of empty buildings, a little shoe repair place, one store, Brides and Beyond, and no foot traffic. But,” he noted, the presence of the bookstore helped and “over the last six month things are opening up. There’s a coffee shop completely renovating, a couple of nice restaurants, boutiques, it’s really starting to turn. It’s not there yet, but it’s happening. All four streets around our courthouse are major highways, foot traffic is building. The town tells us they love us.”

 

So far The Published Page has initiated an ongoing writers group, “I’d say we’ve got about forty people, extremely creative, one of the most successful things we’ve started. There’s one book club that meets regularly. We’ve had 15 or 20 author signings - all fun, but not all well attended. For one event the weatherman predicted hail, but the show went on anyway. It turned out well, we sold some books and they even asked to do it again.”



On the positive side “Sales go up every month, and that’s with only 3,500 sq. ft. occupied by the bookstore; there’s still plenty of room for expansion. The upstairs will be a treasure, but it will take a massive amount of work to get it going.” He envisions an office complex with lots of antique touches.

 

“Along the way we’ve made hundreds of new friends. We are 30 miles South of Fort Worth and 50 miles Southwest of Dallas. Lots of people make special trips to come see us. Fifty to seventy-five percent of our customers are driving from out of area to come here. Our customers say, ‘I didn’t know a store like that still existed.’”

 

“But as much fun as we’ve had it’s a bigger job than we realized. We just don’t have as deep pockets as we had planned.” The store has run into financial difficulties and fallen behind on mortgage and property tax. “We set up a $10K Go Fund Me Account about a month ago,” he said. “It quickly generated about $2,500 and stopped. We’re right at the place that we need to do something to catch up, and get restarted.”

 

For those who would like to see this ambitious venture climb out of the hole the link to the Go Fund Me Campaign is:

www.gofundme.com/ThePublishedPage/donate

 

They also accept donation via Paypal at

jimhart@publishedpage.com

 

As an incentive the shop is offering gift certificates that equal or exceed whatever amount is donated. “Give $50 get $65 in trade. I’m a total optimist to make this work out. Our income is going up as we’re paying our debts down.”

 

“We are never going to be the largest store in Texas but our goal is to have something unique. We should (eventually) have 70,000 to 80,000 books on shelves. Our stock is mostly out of print and used, you’ll find authors you don’t often see, local and regional history, really concentrated on Texas authors.”

 

He also hints he’s got a stash of petroleum geology books still in storage and he “probably should have gotten that out earlier. I’ve got people who are champing at the bit to go through them.”

 

According to Hart the largest group of customers “are over 60, but we get Millenials and young Gen Xers age 25-40 who like books, and want books for their kids, including old books. What’s really surprising is how many young people are planning to open stores. I’m hopeful it’s a trend.”

 

“Running a bookstore is not a way to get rich, but it is an enjoyable way to spend life. When we had an online business, none of our kids were very excited. Once we bought the building they became much more involved.”

 

As for the future: “I think Cleburne is just on edge of expansion. The new highway has cut down the drive time (from the metro areas). I expect population to double and triple in the next few years. When our bookstore is finished, I expect to see a big increase in value, substantially on the plus side. I wouldn’t mind being wealthy.”

 

Rare Book Monthly

  • <center><b>Forum Auctions<br>A further selection of<br>16th and 17th century English books from the Fox Pointe Manor Library<br>24 September 2020</b>
    <b>Forum Auctions, Sep. 24:</b> Locke (John). <i>An Essay Concerning Humane Understanding in Four Books,</i> first edition, second issue, 1690. £12,000 to £18,000.
    <b>Forum Auctions, Sep. 24:</b> Plutarch. <i>The lives of the noble Grecians and Romanes, compared together by that graue learned philosopher and historiographer, Plutarke of Chæronea,</i> first edition of this translation, 1579. £8,000 to £12,000.
    <b>Forum Auctions, Sep. 24:</b> [Allott (Robert, editor)]. <i>Wits Theater of the little World,</i> first edition, 1599. £5,000 to £7,000.
    <center><b>Forum Auctions<br>A further selection of 16th and 17th century English books<br>from the Fox Pointe Manor Library<br>24 September 2020</b>
    <b>Forum Auctions, Sep. 24:</b> Execution of Quakers in Boston.- Stephenson (Marmaduke). <i>A Call from Death to Life,</i> first edition, 1660. £4,000 to £6,000.
    <b>Forum Auctions, Sep. 24:</b> Boyle (Robert). <i>The sceptical chymist: or Chymico-physical doubts & paradoxes…,</i> 2 parts in 1 vol., second edition, 1680. £3,500 to £4,500.
    <b>Forum Auctions, Sep. 24:</b> Atlases.- Morden (Robert). <i>[Geography Rectified: or, A Description of the World],</i> [c.1688]. £3,000 to £4,000.
    <center><b>Forum Auctions<br>A further selection of 16th and 17th century English books<br>from the Fox Pointe Manor Library<br>24 September 2020</b>
    <b>Forum Auctions, Sep. 24:</b> Bread.- Penkethman (John). <i>Artachthos or a New Booke declaring the Assise or Weight of Bread,</i> 1638. £2,000 to £3,000.
    <b>Forum Auctions, Sep. 24:</b> Anatomy.- Collins (Samuel). <i>A Systeme of Anatomy, treating of the Body of Man, Beasts, Birds, Fish, Insects, and Plants,</i> 2 vol., first edition, 1685. £2,000 to £3,000.
    <b>Forum Auctions, Sep. 24:</b> Wine.- [Ames (Richard)]. <i>The Bacchanalian Sessions; or The Conten' tion of Liquors: With a Farewel to Wine,</i> first edition, 1693. £2,000 to £3,000.
    <center><b>Forum Auctions<br>A further selection of 16th and 17th century English books<br>from the Fox Pointe Manor Library<br>24 September 2020</b>
    <b>Forum Auctions, Sep. 24:</b> Witchcraft.- Bekker (Balthasar). <i>The World Bewitch'd; or, An Examination of the Common Opinions Concerning Spirits,</i> vol. 1 (all published), first English edition, 1695. £2,000 to £3,000.
    <b>Forum Auctions, Sep. 24:</b> Great Plague and Great Fire of London prophesied.- Lilly (William). <i>Monarchy or No Monarchy in England,</i> first edition, 1651. £1,500 to £2,000.
    <b>Forum Auctions, Sep. 24:</b> Swimming.- Thevenot (Melchisédec). <i>The Art of Swimming. Illustrated by Proper Figures. With Advice for Bathing,</i> first edition in English, 1699. £1,500 to £2,000.
  • <center><b>Koller International Auctions<br>Books, Manuscripts & Autographs<br>23 September 2020</b>
    <b>Koller Auctions, Sep. 23:</b> Diderot, [Denis] - D'Alembert, [Jean Le Rond]. <i>Encyclopédie, ou dictionnaire raisonné des sciences, des arts et des métiers...</i> 17 text volumes, 4 supplement volumes, 11 plate volumes. €21,930 to €30,700.
    <b>Koller Auctions, Sep. 23:</b> [Philipon, Ch.]. <i>La Caricature,</i> Journal. No. 1-251 in 4 volumes. With 526 lithographs by H. Daumier, Grandville, A. Devéria, P. Gavarni, M. Delaporte, Adam, Raffet, Huot et al. €7,020 to €10,530.
    <b>Koller Auctions, Sep. 23:</b> Chagall, Marc. <i>Le Cirque</i>, Paris 1967. With 38 (of which 23 coloured and 3 double-page) original lithographs by M. Chagall. €61,400 to €78,950.
    <b>Koller Auctions, Sep. 23:</b> L'Isle, Guillaume de. <i>Atlas nouveau, contenant toutes les parties du monde.</i> [AND:] Sanson, Guillaume. <i>Inleidinge tot de geographie. 3 volumes.</i> €19,300 to €28,070.
    <center><b>Koller International Auctions<br>Books, Manuscripts & Autographs<br>23 September 2020</b>
    <b>Koller Auctions, Sep. 23:</b> Roberts, David. <i>The Holy Land, Syria, Idumea, Arabia, Egypt, & Nubia…</i> Lithographed by Louis Haghe. 6 parts in 6 volumes. 238 original lithographs and 2 engraved maps. €19,300 to €28,070.
    <b>Koller Auctions, Sep. 23:</b> Berlèse, Lorenzo and Johann Jakob Jung. <i>Iconographie du genre camellia ou description et figures des camellia les plus beaux et les plus rares.</i> 3 volumes. With 301 coloured engraved plates. €17,540 to €21,930.
    <b>Koller Auctions, Sep. 23:</b> Merian, Maria Sybilla. <i>Over de voortteeling en wonderbaerlyke veranderingen der Surinaamsche insecten...</i> With engraved frontispiece, title vignette and 72 copperplates. €17,540 to €26,320.
    <b>Koller Auctions, Sep. 23:</b> Burckhardt, Johann Ludwig, Explorer. Collection of 24 handwritten letters from his youth and student days to his eldest (step) brother, Johann Burckhardt-Gemuseus and his wife Anna Elisabeth. €2,630 to €4,390.
  • <center><b>Forum Auctions<br>Fine Books, Manuscripts<br>and Works on Paper<br>25 September 2020</b>
    <b>Forum Auctions, Sep. 25:</b> Chagall (Marc). <i>Cirque,</i> one of 270 copies on Arches signed by the artist, 38 lithographs, 23 colour, Paris, Tériade Éditeur, 1967. £100,000 to £150,000.
    <b>Forum Auctions, Sep. 25:</b> Sangorski (Alberto).- Poe (Edgar Allan). <i>Annabel Lee and Other Poems,</i> illuminated manuscript in gold and colours, bound in turquoise morocco tooled in gilt and inlaid with 35 jewels, [c.1928]. £50,000 to £70,000.
    <b>Forum Auctions, Sep. 25:</b> Darwin (Charles) and Alfred R. Wallace. “On the Tendency of Species to form Varieties...,” contained in <i>Journal of the Proceedings of the Linnean Society,</i> 1859. £12,000 to £18,000.
    <center><b>Forum Auctions<br>Fine Books, Manuscripts<br>and Works on Paper<br>25 September 2020</b>
    <b>Forum Auctions, Sep. 25:</b> Ornament.- Basque metalwork.- Zuloaga (Eusebio) and Workshop. Collection of twenty-three original ornament designs for damascening, [19th century]. £8,000 to £12,000.
    <b>Forum Auctions, Sep. 25:</b> Arms and Armour.- Rugendas.- <i>Der Harnisch Von Seinem Entstehen Bis Zu Seinem Wiedervergehen In Bildern Dargestelt Und Gezeichnet,</i> [1714 and later]. £6,000 to £8,000.
    <b>Forum Auctions, Sep. 25:</b> Webster (John). <i>A Monumental Columne, erected to the liuing memory of the euer-glorious Henry, late Prince of Wales,</i> rare first edition, Printed by N[icholas]. O[kes]. for William Welby, 1613. £6,000 to £8,000.
    <center><b>Forum Auctions<br>Fine Books, Manuscripts<br>and Works on Paper<br>25 September 2020</b>
    <b>Forum Auctions, Sep. 25:</b> Donne (John). <i>Poems, by J.D. with elegies on the Authors Death,</i> first edition, Printed by M[iles]. F[lesher]. for Iohn Marriot, 1633. £6,000 to £8,000.
    <b>Forum Auctions, Sep. 25:</b> Brangwyn (Frank). <i>Venice,</i> oil on canvas, [c. 1908]. £4,000 to £6,000.
    <b>Forum Auctions, Sep. 25:</b> Sewell (Anna). <i>Black Beauty: his Grooms and Companions. The Autobiography of a Horse,</i> first edition, original cloth, [1877]. £3,000 to £4,000.
    <center><b>Forum Auctions<br>Fine Books, Manuscripts<br>and Works on Paper<br>25 September 2020</b>
    <b>Forum Auctions, Sep. 25:</b> Gray (John Edward). <i>Gleanings from the Knowsley Menagerie and Aviary at Knowsley Hall,</i> first edition, one of c.100 copies privately printed for the author, 1850. £3,000 to £4,000.
    <b>Forum Auctions, Sep. 25:</b> George III (King). Warrant signed "George R" for the payment of £60,634 granted for the North American Provinces to the Province of Massachusetts Bay, D.s., manuscript, [c. 1761-62]. £2,000 to £2,500.
    <b>Forum Auctions, Sep. 25:</b> Mecca, Medina & Damascus.- 2 manuscript plans of Mecca and El Medinah and a map of Damascus, 3 detailed pen and ink drawings with 3pp. of manuscript notes, [late 19th century]. £1,000 to £1,500.
  • <center><b>Hindman Auctions<br>Selections from the Library of<br>Gerald and Barbara Weiner<br>Live and Online<br>October 8, 2020 / 10am CT</b>
    <b>Hindman Auctions, Oct. 8:</b> DARWIN, Charles Robert. <i>On the Origin of Species by Means of Natural Selection.</i> London: W. Clowes and Sons for John Murray, 1859. [With] autograph note signed. $60,000 to $80,000.
    <b>Hindman Auctions, Oct. 8:</b> [FINE PRESS & LIVRE D'ARTISTE]. -- [KELMSCOTT PRESS]. CHAUCER, Geoffrey. <i>The Works ... now newly imprinted.</i> Edited by F.S. Ellis. Hammersmith: Kelmscott Press, 1896. $60,000 to $80,000.
    <b>Hindman Auctions, Oct. 8:</b> LAWRENCE, Thomas Edward. <i>Seven Pillars of Wisdom, a triumph.</i> [London: Privately Printed], 1926. $60,000 to $80,000.
    <center><b>Hindman Auctions<br>Selections from the Library of<br>Gerald and Barbara Weiner<br>Live and Online<br>October 8, 2020 / 10am CT</b>
    <b>Hindman Auctions, Oct. 8:</b> SHAKESPEARE, William. <i>Mr. William Shakespear's Comedies, Histories, and Tragedies…</i> London, Printed for H. Herringman, E. Brewster, R. Chiswell, and R. Bentley, 1685. $60,000 to $80,000.
    <b>Hindman Auctions, Oct. 8:</b> AUDUBON, John James. <i>The Birds of America…</i> [1839-] 1840-1844. -- AUDUBON, John James and John BACHMAN. <i>The Quadrupeds of North America.</i> 1849-1854. $60,000 to $80,000.
    <b>Hindman Auctions, Oct. 8:</b> OGILBY, John, trans. [MONTANUS, Arnoldus]. <i>America: being the latest, and most Accurate Description of the New World…</i> London: Printed by the Author, 1671. $30,000 to $40,000.
    <center><b>Hindman Auctions<br>Selections from the Library of<br>Gerald and Barbara Weiner<br>Live and Online<br>October 8, 2020 / 10am CT</b>
    <b>Hindman Auctions, Oct. 8:</b> HOBBES, Thomas. <i>Leviathan, or The Matter, Forme, & Power of a Common-Wealth Ecclesiasticall and Civill.</i> London: printed for Andrew Crooke, 1651. $20,000 to $30,000.
    <b>Hindman Auctions, Oct. 8:</b> BLACKWELL, Elizabeth. <i>A Curious Herbal, containing Five Hundred Cuts of the most useful Plant which are now used in the Practice of Physick…</i> London: John Nourse, 1739. $15,000 to $20,000.
    <b>Hindman Auctions, Oct. 8:</b> MILTON, John. <i>Paradise Lost.</i> London: Printed by S. Simmons ... to be sold by T. Helder, 1669. $12,000 to $18,000.
    <center><b>Hindman Auctions<br>Selections from the Library of<br>Gerald and Barbara Weiner<br>Live and Online<br>October 8, 2020 / 10am CT</b>
    <b>Hindman Auctions, Oct. 8:</b> MALCOLM X. Typed letter signed ("Malcolm X"), to Alex Haley. Cairo, Egypt, 18 September 1964. " 1 page, 8vo. $6,000 to $8,000.
    <b>Hindman Auctions, Oct. 8:</b> TOLKIEN, John Ronald Reuel. Autograph letter signed (“JRRT”). To George Sayer, Oxford, 7 August 1952. 2 pages, 8vo, creased; morocco folding case. $4,000 to $6,000.
    <b>Hindman Auctions, Oct. 8:</b> WRIGHT, Frank Lloyd. Autograph manuscript signed ("Frank Lloyd Wright"), entitled "To the Countryside." N.p. [Taliesin?], [June 1926]. 2 pages, 4to, creased. $4,000 to $6,000.
  • <b>Swann Auction Galleries Sep 24:</b> John Richard, sketchbook kept by soldier-artist during last months of Civil War, 55 drawings, 1865. $25,000 to $35,000.
    <b>Swann Auction Galleries Sep 24:</b> Guest register for Catskill Mountain House, with signatures of many notable guests, 1839-43, 1846-52. $5,000 to $7,500.
    <b>Swann Auction Galleries Sep 24:</b> Manuscript confirmation of arms & nobility, Esquivel y Vargas family, Salvatierra, Guanajuato, Mexico, 1731. $5,000 to $7,500.
    <b>Swann Auction Galleries Sep 24:</b> Elizabeth Shoumatoff, 3 watercolor studies for famous “Unfinished Portrait” of FDR, 1945. $40,000 to $60,000.
    <b>Swann Auction Galleries Sep 24:</b><br><i>Sa Ga Yean Qua Rash Tow, Coning Vande Maquas alias Coning Brant,</i> engraving by Pieter Schenck, Netherlands, c.1710s. $3,000 to $4,000.
    <b>Swann Auction Galleries Sep 24:</b> Stamp from the Stamp Act of 1765, embossed, “II Shillings VI Pence.” $6,000 to $9,000.
    <b>Swann Auction Galleries Sep 24:</b><br><i>The Law of God,</i> five volumes, first edition, first Jewish translation of the Pentateuch into English, 1845-46. $6,000 to $9,000.
    <b>Swann Auction Galleries Sep 24:</b> Diary of James W. Bentley, a cavalry officer protecting settlers on the Overland Trail, 1865. $15,000 to $25,000.
    <b>Swann Auction Galleries Sep 24:</b> Pedro de Arenas, <i>Vocabulario manual de las lenguas castellana y mexicana,</i> complete first edition, Mexico, 1611. $12,000 to $18,000.

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