• <b>Swann Auction Galleries Dec 10:</b><br>Dr. Seuss, pen, ink & watercolor, calendar illustration, Thomas D. Murphy Company, 1937. $10,000 to $15,000.
    <b>Swann Auction Galleries Dec 10:</b> Georges Lepape, <i>Sur la Terrasse,</i> gouache & pencil, cover for <i>Vogue,</i> 1930. $8,000 to $12,000.
    <b>Swann Auction Galleries Dec 10:</b> Charles Dana Gibson, <i>The Coming Game, Yale vs. Vassar,</i> pen & ink, for <i>Life</i> magazine, 1895. $2,000 to $3,000.
    <b>Swann Auction Galleries Dec 10:</b><br>H.A. Rey, color pencil, charcoal, watercolor & gouache, for <i>Rafi et les 9 singes,</i> 1939. $10,000 to $15,000.
    <b>Swann Auction Galleries Dec 10:</b> Ernest H. Shepard, pen & ink, for Kenneth Grahame’s <i>Bertie’s Escapade,</i> 1949. $10,000 to $15,000.
    <b>Swann Auction Galleries Dec 10:</b> Charles Schulz, <i>The Biggest Star Measured So Far,</i> ink & wash, original <i>Peanuts</i> cartoon, published 1961. $8,000 to $12,000.
    <b>Swann Auction Galleries Dec 10:</b> Saul Steinberg, <i>12 Biographies, A to B,</i> pen & ink with collage, final illustration in his book <i>The Labyrinth,</i> 1960. $12,000 to $18,000.
    <b>Swann Auction Galleries Dec 10:</b><br>Jo Mielziner, <i>A Streetcar Named Desire,</i> watercolor, graphite & gouache, first color study for the award-winning 1947 production. $7,000 to $10,000.
    <b>Swann Auction Galleries Dec 10:</b> Charles Addams, <i>Nevermore,</i> watercolor & ink, for <i>The New Yorker,</i> 1973. $12,000 to $18,000.
    <b>Swann Auction Galleries Dec 10:</b> James Montgomery Flagg, <i>I Should Worry,</i> watercolor, gouache & graphite, cover for <i>Judge</i> magazine, 1914. $5,000 to $7,500.
    <b>Swann Auction Galleries Dec 10:</b> Edward Gorey, <i>Swan Lake, Hunters/Siegfried, Van Rothbart,</i> watercolor, pen & ink, costume designs, 1975. $8,000 to $12,000.
    <b>Swann Auction Galleries Dec 10:</b> Ludwig Bemelmans, <i>Sketch for Madeline,</i> gouache & ink. $6,000 to $9,000.
  • <center><b>Chiswick Auctions<br>Books & Works on Paper,<br>to include Travel, Sciences, <br>Sport & Illustrated Art<br>November 20, 2019</b>
    <b>Chiswick Auctions, Nov. 20:</b> [Herberstein, Sigismund von, & al.] <i>Rerum Moscoviticarum…,</i> 4 plates, illustrations, folio, Andreas Wevhelius, Frankfurt, 1600. £1,500 to £2,000
    <b>Chiswick Auctions, Nov. 20:</b> Bowen (Emmanuel) & Owen (John). <i>Britannia Depicta…,</i> fourth edition, engraved title and 273 maps, 4to, Thomas Bowles, 1753. £700 to £900
    <b>Chiswick Auctions, Nov. 20:</b> Geographical Game.- Jefferys (Thomas). <i>The Royal Geographical Pastime or the Tour of Europe,</i> FIRST EDITION, engraving of Europe, map c. 507 x 665 mm, Thomas Jefferys, 1768. £600 to £800
    <center><b>Chiswick Auctions<br>Books & Works on Paper,<br>to include Travel, Sciences, <br>Sport & Illustrated Art<br>November 20, 2019</b>
    <b>Chiswick Auctions, Nov. 20:</b> Germany.- Homann (Johann Baptist). <i>Atlas Novus Terrarum Orbis Imperia... Atlas von Deutschland,</i> engraved half title, 87 maps only, folio, Erben, Nuremberg, 1753. £8,000 to £10,000
    <b>Chiswick Auctions, Nov. 20:</b> Iceland [Løvenørns (Poul)]. <i>Beskrivelse over den Iislandske…,</i> 10 engraved maps and plates, vignettes, 4to, Copenhagen, F. W. Thiele, 1788. £600 to £800
    <b>Chiswick Auctions, Nov. 20:</b> Lewis (John Frederick). <i>Illustrations of Constantinople…,</i> FIRST EDITION, frontispiece and 26 views folio, T. McLean, D.& P. Colnaghi & John F. Lewis, [1838]. £2,000 to £3,000
    <center><b>Chiswick Auctions<br>Books & Works on Paper,<br>to include Travel, Sciences, <br>Sport & Illustrated Art<br>November 20, 2019</b>
    <b>Chiswick Auctions, Nov. 20:</b> Lilford (Lord, Thomas Littleton Powys, 4th Baron). <i>Coloured Figures of the Birds of the British Islands,</i> 7 vol., second edition, [one of 450 sets], 421 plates, large 8vo, 1891-97. £1,800 to £2,200
    <b>Chiswick Auctions, Nov. 20:</b> Londres [panorama], engraving, 350 x 520mm, chez Baltazar Moncornet, Paris, c.1666-68. £800 to £1,200
    <b>Chiswick Auctions, Nov. 20:</b> Van Keulen (Joannes). <i> Niewe Pas Caarte Strekkende van Pta Cataon tot Pta Lamtaon…,</i> copper engraved map, hand coloured, 510 x 585mm, Amsterdam, [1753]. £1,200 to £1,500
    <center><b>Chiswick Auctions<br>Books & Works on Paper,<br>to include Travel, Sciences, <br>Sport & Illustrated Art<br>November 20, 2019</b>
    <b>Chiswick Auctions, Nov. 20:</b> Goethe (Johann Wolfgang von). <i> Prologue dans le ciel, Traduction de Gerard de Nerval…,</i> 11 double sheets with calligraphic handwriting, 33 fine gouaches, Philippe Gonin, [Paris, c. 1932]. £400 to £600
    <b>Chiswick Auctions, Nov. 20:</b> Murphy (Jill, author and illustrator) ARR. <i> Peace at Last & The Large Family: All in One Piece,</i> 10 pieces of original artwork from the two books, 1980 & 1987 (12). £1,800 to £2,000
    <b>Chiswick Auctions, Nov. 20:</b> Rembrandt (Harmensz. van Rijn). Christ at Emmaus: the larger plate, etching and drypoint, 212 x 161mm, sheet 225 x 170mm, 1654. £1,000 to £1,500
  • <center><b>Ketterer Rare Books<br>Auction on November 25th</b>
    <b>Ketterer Rare Books, November 25:</b> Fust-Schöffer-Bibel from Gutenberg-Press, 1462. Est: € 1,000,000
    <b>Ketterer Rare Books, November 25:</b><br>J. W. Weinmann, <i>Phytanthoza-Iconographia,</i> 1735-45. Est: € 60,000
    <b>Ketterer Rare Books, November 25:</b><br>O. Kokoschka, <i>Die träumenden Knaben,</i> 1917. Est: € 10,000
    <center><b>Ketterer Rare Books<br>Auction on November 25th</b>
    <b>Ketterer Rare Books, November 25:</b><br>Z. Lilius, <i>Orbis breviarium,</i> 1493. <br>Est: € 10,000
    <b>Ketterer Rare Books, November 25:</b> <i>Gazette du Bon Ton,</i> 1912-22.<br>Est: € 14,000
    <b>Ketterer Rare Books, November 25:</b><br>M. Chagall, <i>Daphnis & Chloé,</i> 1961. Est: € 100,000
    <center><b>Ketterer Rare Books<br>Auction on November 25th</b>
    <b>Ketterer Rare Books, November 25:</b><br>C. Ptolemaeus, <i>Geographie,</i> 1513.<br>Est: € 100,000
    <b>Ketterer Rare Books, November 25:</b><br>E. L. Kirchner, <i>Umbra vitae,</i> 1924.<br>Est: € 6,000
    <b>Ketterer Rare Books, November 25:</b><br>J. Miró, <i>Midi le trèfle blanc,</i> 1968. Est: € 2,000
    <center><b>Ketterer Rare Books<br>Auction on November 25th</b>
    <b>Ketterer Rare Books, November 25:</b> Clemens V., <i>Constitutiones,</i> 1471.<br>Est: € 14,000
    <b>Ketterer Rare Books, November 25:</b><br>C. Gesner, <i>Tierbuch, Vogelbuch, Fischbuch,</i> 1563-81. Est: € 5,000
    <b>Ketterer Rare Books, November 25:</b><br>J. Itten, <i>Utopia,</i> 1921. Est: € 2,000

Rare Book Monthly

Articles - December - 2013 Issue

The Curator's Eye – a Program Designed to Reach High-End Buyers

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The Curator's Eye section on Books, Manuscripts, and Maps.

The Curator's Eye, a company with a service designed to bring dealers and high-end buyers together, recently released an interview they conducted with noted autograph and manuscript seller Claudia Strauss-Schulson of Schulson Autographs. Naturally, such an interview would not fall into the category of objective journalism, but that doesn't make the company and its marketing plan any less interesting. We followed up with Ms. Strauss-Schulson and she reconfirmed the useful role of the site to her in generating new customers.

 

The Curator's Eye can be found online, but Editor in Chief Leah Tharpe is quick to point out that “The Curator's Eye is not a website, rather an extremely efficient marketing service tailored to the highest-end art dealer.” In other words, while the firm has a website where you can view art (and “books, maps and manuscripts” is one of its categories of art), it is nothing like the large book listing sites most booksellers employ. The Curator's Eye is geared toward building long-term relationships rather than short-term sales. As Ms. Tharpe says, “The Curator's Eye is a client generation service providing additional client analytics. No other business does this for art dealers.”

 

The website may be the hub through which clients flow, but the Curator's Eye aggressively seeks new participants elsewhere. Ms. Tharpe explains, “The Curator's Eye places over 10,000,000 individual ad impressions each month with its highly targeted advertisements on such websites as The New York Times, Artfact, Forbes, The Art Newspaper, The Independent (a UK paper), and The LA Times. We reach between 500,000 and 1,000,000 people each month with these ads.”

 

When you reach the Curator's Eye website, you will find artworks broken down by category, including books, maps and manuscripts, as mentioned before. That will take you to a page of images of items being offered, eight at a time, with an arrow to scroll forward to see more. Clicking on the image will bring you more information. However, clicking on links to buy or inquire will not immediately enable you to make a purchase, nor take you to the dealer. For that, you must be logged in, and to log in, naturally enough, you need to sign up. That enables The Curator's Eye to learn more about you first.

 

That is where the marketing strategy really clicks in. They can employ this information to determine who in their database of names are likely to be good prospects for a particular participant in their program. The odds that a potential client sees the particular autographed piece that is of interest may not be great, but The Curator's Eye may be able to locate people who are interested in autographed documents, ones to whom Ms. Strauss-Schulson can make the full array of her inventory available. In this way, The Curator's Eye is sort of the anti-listing site. Those sites are designed to make a quick sale, often to an anonymous person. This marketing strategy is designed to create a long-term relationship with a potential long-term buyer, and generally one with sufficient income to buy at a high level.

 

Ms. Tharpe reports that registrants on their site have an average net worth of $2 million, and an average income of $100,000. The top 10% have an average net worth of almost $20 million and income of over $1 million. Obviously, these are the most desirable people to reach if you are selling collectible, rather than just used books, but they are very hard to find. That is the role that The Curator's Eye takes on – advertising to the millions to find the select few who are potential long-term lucrative clients and forward those prospects on to their participants.

 

In the interview released by The Curator's Eye, Claudia Strauss-Schulson was quoted as saying, “It’s a marketing tool that attracts a new audience. I especially like - and was surprised by - the number of international viewers and the interest in our material from other points of the world we have not reached. I like that our autographs and manuscripts are viewed in the context of fine art and antiques which broadens the market for historical documents.” Ms. Strauss-Schulson confirmed to us that while The Curator's Eye has not made direct sales like a listing site, it has been useful for her business in lead generation. She explained, “It has worked for me in this way: someone sees a small sample of material on The Curator's Eye, joins the mailing for future catalogs and purchases something other than what they saw on the site.” It is not Schulson Autographs' primary means of selling material, but is another tool in the arsenal for reaching customers in a time when many dealers are struggling to find new prospects. This is not likely to be a useful vehicle for dealers selling inexpensive material, but for those who need a high income audience to succeed, it may be worth giving a try.

 

For those interested in learning more about The Curator's Eye, they can be found online at www.curatorseye.com.

 

Schulson Autographs may be found online at www.schulsonautographs.com.

Rare Book Monthly

  • <center><b>Forum Auctions<br>Fine Books, Manuscripts and Works<br>on Paper including Books from The Collection of The Garden Ltd<br>November 21, 2019</b>
    <b>Forum Auctions, Nov. 21:</b> Bohr (Niels). <i>On the Constitution of Atoms and Molecules,</i> first edition, presentation copy, offprint 1913. £20,000 to £30,000
    <b>Forum Auctions, Nov. 21:</b> Shakespeare's Falstaff.- Henry V & Sir John Fastolf. Indenture agreement appointing Fastolf as Keeper of the Bastille of St Anthony at Paris, manuscript in French, 1421. £10,000 to £15,000
    <b>Forum Auctions, Nov. 21:</b> World.- Purchas (Samuel). <i>Purchas his Pilgrimes. In Five Books...,</i> 5 vol., first edition, 7 folding engraved maps, contemporary calf, by William Stansby for Henrie Fetherstone, 1625-26. £20,000 to £30,000
    <center><b>Forum Auctions<br>Fine Books, Manuscripts and Works<br>on Paper including Books from The Collection of The Garden Ltd<br>November 21, 2019</b>
    <b>Forum Auctions, Nov. 21:</b> Book of Hours.- Use of Rouen, manuscript on vellum, in Latin and French, illuminated with 14 full-page miniatures by the workshop or follower of the Maitre de l'Echevinage, Rouen, 1480s. £20,000 t0 £30,000
    <b>Forum Auctions, Nov. 21:</b> Giese (Raban, ?scholar and medical doctor). Album Amicorum of drawing on his travels and acquaintances in Europe 1618-21, 134 watercolour illustrations including c. 60 professional miniatures, 1618-39. £30,000 to £40,000
    <b>Forum Auctions, Nov. 21:</b> Jones (David). 14 Autograph Letters signed, 1952-68; and a small quantity of ephemera (sm. qty). £6,000 to £8,000
    <center><b>Forum Auctions<br>Fine Books, Manuscripts and Works<br>on Paper including Books from The Collection of The Garden Ltd<br>November 21, 2019</b>
    <b>Forum Auctions, Nov. 21:</b> Constable (John). Various Subjects of Landscape, Characteristic of English Scenery, signed presentation inscription from Constable, 1833. £6,000 to £8,000
    <b>Forum Auctions, Nov. 21:</b> Rembrandt van Rijn (1606-1669). The Descent from the Cross: Second Plate, etching and engraving, 1633. £6,000 to £8,000
    <b>Forum Auctions, Nov. 21:</b> Salvin (Francis Henry) and William Brodrick. <i>Falconry in the British Isles,</i> second edition, William Brodrick's copy with 3 original watercolours by him, 1873. £8,000 to £12,000
    <center><b>Forum Auctions<br>Fine Books, Manuscripts and Works<br>on Paper including Books from The Collection of The Garden Ltd<br>November 21, 2019</b>
    <b>Forum Auctions, Nov. 21:</b> China.- Helman (Isidore Stanislas Henri). <i>Suite des seize estampes representant les conquetes de l'Empereur de la Chine,</i> 1783-88. £10,000 to £15,000
    <b>Forum Auctions, Nov. 21:</b> Pratt (Edward Roger, 1789-1863). Album of 28 watercolours and other works on paper from a journey to ancient sites and monuments in the Mediterranean, [c.1830 and later]. £3,000 to £5,000
  • <b>Bonhams, Dec. 5:</b> SHAKESPEARE, WILLIAM. <i>Macbeth: A Tragedy.</i> London, 1673. FIRST SEPARATE AND FIRST QUARTO EDITION. THE CHARLTON HESTON COPY. $80,000 to $120,000.
    <b>Bonhams, Dec. 5:</b> HEMINGWAY, ERNEST. <i>In Our Time.</i> Paris, 1924. FIRST EDITION, PRESENTATION COPY. $20,000 to $30,000.
    <b>Bonhams, Dec. 5:</b> HAWTHORNE, NATHANIEL. <i>Fanshawe, A Tale.</i> Boston, 1828. FIRST EDITION OF AUTHOR'S FIRST BOOK. $20,000 to $30,000.
    <b>Bonhams, Dec. 5:</b> THOREAU, HENRY DAVID. <i>Walden; Or, Life in the Woods.</i> Boston, 1854. FINE COPY OF THE FIRST EDITION. $10,000 to $15,000.
    <b>Bonhams, Dec. 5:</b> SHAKESPEARE, WILLIAM. <i>Comedies, Histories, and Tragedies.</i> London, 1685. THE FOURTH FOLIO, Brewster/Bentley issue. $20,000 to $30,000.
    <b>Bonhams, Dec. 5:</b> STEIG, WILLIAM. Original maquette and 58 finished drawings for <i>The Agony in the Kindergarten,</i> one of Steig's most important books. $10,000 to $15,000.
    <b>Bonhams, Dec. 5:</b> VERNE, JULES. <i>A Journey to the Centre of the Earth.</i> New York & London, 1872. FIRST EDITION, RARE AMERICAN ISSUE, with Scribner & Welford cancel title. $5,000 to $8,000.
    <b>Bonhams, Dec. 5:</b> KING, STEPHEN. <i>Carrie.</i> New York, 1974. INSCRIBED FIRST EDITION, OF AUTHOR'S FIRST BOOK. $1,200 to $1,800.
    <b>Bonhams, Dec. 4:</b> APPLE MACINTOSH PROTOTYPE. 1983. The earliest known Macintosh with "Twiggy" drive, one of only two known working machines. $120,000 to $180,000.
    <b>Bonhams, Dec. 4:</b> PLATO. <i>Timaeus</i> [AND] <i>Critias</i> [from Ficini's 1484 Opera]. A LANDMARK OF SCIENTIFIC THOUGHT. $80,000 to $120,000.
    <b>Bonhams, Dec. 4:</b> LOVELACE, AUGUSTA ADA. Sketch of the Analytical Engine Invented by Charles Babbage Esq. London, 1843. FIRST EDITION, JOURNAL ISSUE, MOST IMPORTANT PAPER IN EARLY DIGITAL COMPUTING. $15,000 to $20,000.
    <b>Bonhams, Dec. 4:</b> APPLE-1 COMPUTER. Signed by Steve Wozniak, used in development of Apple II. $200,000 to $300,000.
    <b>Bonhams, Dec. 4:</b> DARWIN, CHARLES. 1809-1882. <i>On the Origin of Species By Means of Natural Selection.</i> London, 1859. FIRST EDITION. $80,000 to $120,000.
  • <center><b>Skinner Auctions <br>Fine Books & Manuscripts <i>online</i><br> November 11-17
    <center><b>Skinner Rare Book Auction November 11-17</b>
    <center><b>Skinner Rare Book Auction November 11-17</b>
    <center><b>Skinner Rare Book Auction November 11-17</b>
    <center><b>Skinner Auctions <br>Fine Books & Manuscripts <i>online</i><br> November 11-17
    <center><b>Skinner Rare Book Auction November 11-17</b>
    <center><b>Skinner Rare Book Auction November 11-17</b>
    <center><b>Skinner Rare Book Auction November 11-17</b>
    <center><b>Skinner Auctions <br>Fine Books & Manuscripts <i>online</i><br> November 11-17
    <center><b>Skinner Rare Book Auction November 11-17</b>
    <center><b>Skinner Rare Book Auction November 11-17</b>
    <center><b>Skinner Rare Book Auction November 11-17</b>
    <center><b>Skinner Auctions <br>Fine Books & Manuscripts <i>online</i><br> November 11-17
    <center><b>Skinner Rare Book Auction November 11-17</b>
    <center><b>Skinner Rare Book Auction November 11-17</b>
    <center><b>Skinner Rare Book Auction November 11-17</b>
  • <b>Christie’s London, Nov. 27:</b> [Peter I, Tsar]. <i>Simboly i emblemata ukazom i blagopovedenii imperatora Petra Alekseevicha [Symbola et emblemata jussu atque auspiciis Petri Alexeidis].</i> Amsterdam, 1705. £30,000 to £40,000
    <b>Christie’s London, Nov. 27:</b> Charlemagne, Adolf. Benefice d'Adieu de Madame Naptal. [St Petersburg: 16th February 1873]. £30,000 to £40,000
    <b>Christie’s London, Nov. 27:</b> [Military. Album.] [An album of drawings of weapons and their accessories, drawn from nature by the Second Cadets Corps.] St Petersburg, 1800. £100,000 to £150,000
    <b>Christie’s London, Nov. 27:</b> Pushkin, Alexander. <i>Evgenii Onegin.</i> St Petersburg: Dep. of Public Education, 1825-1832. £100,000 to £150,000
    <b>Christie’s London, Nov. 27:</b> Sumarokov, Pavel. <i>Dosugi krymskogo sud’i ili vtoroe puteshestvie v Tavridu. [The Leisure of a Crimean Judge or a Second Tour to Tauris].</i> St Petersburg: Imperial Press, 1803-5. £50,000 to £80,000

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